Markup Calculator
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Calculate your selling price from cost price and markup percentage — or find the markup on any product instantly.

Quick Examples

What is Markup?

Markup is the amount added to the cost price of a product to arrive at its selling price. It is expressed as a percentage of the cost price — this is what distinguishes markup from profit margin, which is expressed as a percentage of the selling price. Markup is widely used by retailers, wholesalers, and manufacturers to set prices that cover costs and generate profit.

How to Calculate Markup

Finding the selling price from cost and markup %:

  1. Divide the markup percentage by 100
  2. Multiply by the cost price to get the markup amount
  3. Add the markup amount to the cost price

Formula: Selling Price = Cost × (1 + Markup % ÷ 100)

Finding the markup % from cost and selling price:

  1. Subtract the cost price from the selling price
  2. Divide by the cost price
  3. Multiply by 100

Formula: Markup % = (Selling Price − Cost) ÷ Cost × 100

Markup Examples

Example 1
Cost £50, 40% markup → Sell for £70 (profit £20)

Example 2
Cost £20, 100% markup → Sell for £40 (profit £20)

Example 3
Cost £50, sell for £70 → Markup = 40%

Common Uses

Related Calculators

Frequently Asked Questions

What is the difference between markup and margin?
Markup is calculated on the cost price; margin is calculated on the selling price. A 40% markup on a £50 cost gives a selling price of £70 and a profit margin of 28.6%.

What is a good markup percentage?
It varies widely by industry. Retail typically runs 50–100%, food service 300%+, and software products can exceed 500%. The right markup covers all costs and delivers a target profit.

Can markup be over 100%?
Yes. A 100% markup simply means you are selling at double the cost price. Markups above 100% are common in many industries.

All Calculators

Discount Markup Profit Margin ROI Tip